Wednesday, December 7, 2011

One Click

I received a copy of One Click Jeff Bezos and the Rise of by Richard L. Brandt from NetGalley for an honest review. Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click".
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world.
Richard Brandt charts Bezo's rise from computer nerd to world-changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense.
I was disappointed with this book. It has more negative than positive in it. It seems that Brandt was out to show what has gone wrong for Amazon more than what they've done right to get to where they are.

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